Site updates
Changelog
A running record of updates and improvements to The Alex Foundation website.
Content updates and self-service tools
A round of content corrections from Dr. Pepperberg, design refinements throughout, and two new tools so the Foundation can keep the site current without a developer.
The birds
- Athena's page updated to reflect her passing in 2025, with her dates now shown across the site.
- Alex's page corrected: his death is now correctly attributed to a cardiac arrhythmia.
- Griffin's profile updated — he now knows his shapes and colors, and is learning the concepts of bigger and smaller.
- Arthur's page now opens his full story in a pop-up, and his dates were corrected to 1998–2013.
- Pepper and Franco added as Associate Parrot Researchers, with photographs and biographies.
New self-service tools
- Staff directory — staff members can now be added, edited, and reordered directly from the site's admin area.
- Speaking schedule — talks and appearances are entered in the admin area and appear automatically. Each listing opens a pop-up with the time, venue, address, description, and a registration link. Past events drop off the list on their own.
Design refinements
- Tightened vertical spacing across the homepage, contact page, and news section for a cleaner flow.
- The mission statement now stands out more clearly on the homepage.
- Larger news headlines, and a more prominent link through to the blog.
- Footer link columns brought closer together.
Mobile improvements
- Fixed the shopping cart icon alignment in the mobile header.
- Corrected product titles that were wrapping awkwardly on Android devices.
- Added breathing room to the research and press listings so text no longer runs to the screen edge.
Redesigned website launched
A complete ground-up rebuild of the Foundation's website, with a new visual identity and a refreshed structure across every section.
Design & identity
- New brand system: Fraunces and Hanken Grotesk typography on a warm, print-inspired palette.
- Consistent layouts, spacing, and components applied site-wide.
- Fully mobile-responsive across every page and template.
Pages & content
- Rebuilt homepage with a new hero, mission statement, research highlights, and a donation call to action.
- The Birds: a landing page plus full individual profiles for Alex, Griffin, Athena, and Arthur.
- About the Foundation, Dr. Irene Pepperberg, and Support Staff pages.
- Research & Papers section presenting four decades of peer-reviewed work.
- Donate, Sponsors, and Dr. Pepperberg's Schedule pages.
- Contact page with inquiry form, mailing address, email, and social links.
News & blog
- New "From the Lab" news index with a clean card layout.
- Branded single-post template and category, tag, and search archive pages.
Gift Shop
- Online shop with branded product cards, product pages, and category browsing.
- Styled cart, checkout, and account experience, plus a live header cart indicator.
Navigation & site-wide
- New header with main navigation, quick links, and a prominent Donate button.
- New footer sitemap with quick links and social profiles.
- This changelog, to track future updates.
Previous website
- The Foundation's earlier website served supporters and shared research for many years.